wayout designs
Ideas, Made Real.

Identity design

Logo questionnaire

A logo is a decision about who you are. These six steps are how we make that decision with you rather than for you.

01 / 06
  1. About you
  2. The business
  3. The name
  4. Personality
  5. Where it will live
  6. Practicalities
01 About you Who we will be talking to.
02 The business Plain language. Write it the way you would say it to a customer.
Where do you operate?
03 The name Exactly as it should appear. Capitalisation and spelling matter here.
Trademark symbol
Is the name final?
04 Personality Mark where the brand sits on each pair. There are no wrong answers, only honest ones.
Classic to Modern
ClassicModern
Serious to Playful
SeriousPlayful
Understated to Loud
UnderstatedLoud
Accessible to Premium
AccessiblePremium
05 Where it will live A logo that works on a hoarding and a logo that works as an app icon are different problems.
Where will the logo be used?
Do you have a logo today?
JPG, PNG, SVG, PDF, AI, CDR, ZIP, DOC. Up to 10 files, 20 MB each.
06 Practicalities The last bit.
Budget range
Who approves the final logo?

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